New Training Video

4 Mistakes You Should Avoid When Building A Brand/Biz

Depending on your learning style, you can either watch the short video below - or read the article below. Or do both! Both are equally valuable.

Make sure you scroll all the way down and participate in the comments section - that’s where the real interaction and magic happens ;)

 
 

MISTAKE #1:

Letting fear or insecurity keep me from telling people about my business or side-hustle

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This is one of the most recurring mistakes that I see in A LOT of the Instagram accounts of creative entrepreneurs and freelancers out there.

I usually get a lot of emails asking me for advice on how one can attract paying clients/customers… but when I check their account:

You can’t even tell that they’re selling or offering something!

And I get it -- a lot of times, this is behavior that’s brought out by fear: fear of not being good enough, or fear of “what will other people say.”

But how will people know that they can buy products from you, or that they can hire you, if you seldom talk about it?

This is one of the first fears you need to overcome, especially when you’re just starting out. Get out of your own way. Declare and own your work. This is a practice in bravery: Share what you’re passionate about out loud.


MISTAKE #2

Using Instagram the WRONG way as a tool to promote my work

This is the exact opposite of Mistake #1.

Once I started getting more comfortable about posting about my work and what I was selling (this was around 2012/2013), I did “promotions” the only way I knew how:

Through promotional posters.

I mean, that’s what we’re most used to, right? We see billboards and posters everywhere, telling us what the product/service is, the price, the promo/discount, the details.

But you have to realize: Instagram as a platform is not a particularly sales-y one.

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Instagram is a very VISUAL platform, where people go for visual inspiration, and fun, creative ideas.

Work with that, and make sure to create promotional content that takes that into consideration.

TIP: Instead of just focusing on telling people what you do, or what your product is -- tell a story.

But more than that, tell a story that puts your reader front and center, and in a way that they can IMAGINE your product or service IN their lives, and help them imagine how it can make their life better.

Instead of just posting about what the product is… tell them how their lives could be better because of it.

Don't just tell your audience the WHAT; tell them a story about WHY.


MISTAKE #3:

Bad pricing strategy (aka fear-based pricing strategy)

I’m not going to lie. I was guilty of this for a very long time, and it’s a fear that I find myself facing every so often, until now.

Fear-based pricing is one that is born out of any (or all) of these self-limiting thoughts: “But what if no one buys? What if I’m not good enough? Who am I to think that my work is worth this much?”

How many times have you undervalued your work, or maybe given discounts and promos -- just because you were scared that no one would buy?

(*raises hand*) I’m so, so, so guilty of this.

The best pricing advice is not “charge what you’re worth” -- because that’s way too vague, and leaves so much to be unpacked.

The most crucial thing you need to get right first is your core brand story. Knowing who you are, at the very essence, determines A LOT of things -- including your positioning and pricing strategy.

THAT’S a more realistic and actionable approach to pricing your work.


MISTAKE #4

Thinking that a lot of followers automatically means a lot of sales

Did you know that the average conversion rate in e-commerce is only about 1.6 to 3%?(With 3% being on the higher, more optimistic side of the spectrum.)

So basically - on the average - for every 1,000 people who see your offer… only about 16-30 people will purchase. Which can seem pretty depressing - but don’t despair!

Yes, it’s good to ground your expectations on goals on data and research and industry standards.

But I’m telling you: that conversion rate is largely determined by how much trust you’re able to cultivate with your audience.

If it’s 100 new people who basically know nothing about you, then yes -- it will be impossible to expect that when you offer them something to buy, not a lot of people will actually go and buy it.

But if it’s 100 people who you have taken the time to establish strong relationships with, who have been seeing your process and value and work for quite some time now — by the time you release something, then there is a MUCH higher chance that they will actually take you up on your offer.

I mean, think about it. Let’s say there were 2 health coaches offering you their services.

Would you go for this one health coach who you know nothing about, or —

The other one, who, in the past few weeks, has been providing useful and valuable information about fitness and nutrition? The one who replied to your comment when you asked a question about your diet?

It’s more than just about the numbers: it’s about the trust you cultivate, and the relationships you build.


I want to hear from you!

Tell me in the comments section below - which of the 4 mistakes above do you relate with the most, and why? This is a no-judgment zone, so don’t you worry ;)