So you’re a creative entrepreneur or freelancer. Maybe you’re already doing well, or maybe you’re just starting out. But maybe - you feel like you haven’t really found who your real target market is.

One thing’s for sure: When you drill down who your niche target market is, it not only becomes easier for them to find you, it also becomes easier for YOU to talk to them. It’s really hard to shape your brand voice or your content strategy when you’re very vague about who the heck you’re talking to.

If you need help with really narrowing down who your ideal customers or clients are, I have a really helpful toolbox for you. I’ll take you through several exercises to REALLY be able to articulate who your target market is, and more importantly, craft the brand story or narrative that you want to tell them.


If that sounds like something you need, then I’d love to recommend this workshop to you. It’s Level 2 of our Purpose-Driven Branding program. It is called:

Build Your Brand Story


After taking our Purpose-Driven Branding classes, one of our students wrote back to us and said: “I landed 3 new clients in just a few weeks after applying what I learned in this workshop to my content strategy – without paying for ads!”

You can get there, too.


As I mentioned, this is Level 2 of the entire program. We broke Purpose-Driven Branding into 3 levels, so that you can tailor-fit your learning experience based on where you are and what you need right now.


And I feel that Level 2 is the best place for you to start if you already have an offer or a product - but you need help with really identifying your niche in the marketplace, and communicating your value so that you can start getting more clients.

Level 1 (Find Your Unique Niche) is most useful for people who DON’T have a business idea yet, and are just in the brainstorming phase, and Level 3 (Grow The Right Audience) builds on the Core Brand Story that you create in Level 2.

You can choose to enroll in the classes one by one, leveling up as you go, or purchase all 3 at the same time at a discounted price, to get more value for your money, and to have a more continuous learning experience.

Also, every year, we put together a Community Access experience. In this learning plan, you get 2 workshops bundled inside - that’s Level 2 and Level 3 - AND you get invited to an in-person meetup where you can meet your classmates and The Purposeful Creative team.


We’ll also be giving you a FREE 2-month Instagram content calendar to help you create more authentic and strategic content online. There will also be 1 online group coaching call where you can ask me any questions live – about the activities and lessons inside the workshop.

The whole point of the Community Access experience is that we’ll have a shared learning timeline for going through the workshops.

So, for example, we’ll ALL start on October 21. Then, we’ll set the deadline for completing Level 2 Module 1 on October 23, Level 2 Module 2 on October 26, and so on and so forth. That way, having a timeline shared by the community will serve as a layer of accountability for you as well.

Plus, of course, since it’s a community experience, we’ll also be grouping you into mini-teams, so that you have a built-in support group as you go through the course.

We only have 20 spots available for this Community Access experience, so make sure you save your spot ASAP.


The workshop will officially be launched on October 16, but don’t forget, you can get 20% off when you buy during the pre-selling period. The pre-selling price and discount is only valid until October 15, 11:59PM, Manila time.

Again, that’s a HUGE 20% OFF the original price. So don’t miss out on that.


Your Pre-Selling Discount Code is IMSOREADY20.

Apply the code upon checkout.